Traditional Earned Media
I started my career with timeless media relations! I have a lot of experience pitching (check out some media clips below) as well as managing the pitch team, approving media strategies, lists and pitches. Additionally on the traditional earned media front, I wrote all of KIND's press releases from 2019 - April 2023, you can read them here, and media trained top spokespeople like KIND's founder, CEO and CMO.
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Brand Spokesperson
I love being a brand Spokesperson! I served as a media Spokesperson for KIND 2020 - 2023, representing the brand in both print and online interviews as well as live and pre-taped broadcast interviews. For these appearances, I finalized the concepts and wrote the key messages and/or scripts. You may have seen me on social media too, I have appeared on KIND's Instagram, TikTok and LinkedIn. I also have experience presenting at company-wide and senior leadership meetings.
In 2023, I appeared on Denver's 9 News to promote KIND's Snack & Give Back Project. You can watch the segment by clicking the above image.
Two years in a row, I served as the KIND Pride media and event spokesperson for broadcast interviews including Cheddar, New York City PIX11, NBC, ABC, CBS and Time Out New York.
On the personal side, I was recently (Apr 2023) included in an informative Yahoo! article as part of my @bustiesforever community work.
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I was featured in MSNBC's segment about NYC ice cream spots.
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Experiential
I became the experiential expert at KIND and led this work from concept to final execution -- everything from brainstorming, budget & timeline tracking, on-site execution and the critical storytelling component for using the activation to secure earned media and social media buzz. A snapshot below of just a few experiential activations that I loved -- lighting up the NYC skyline for Pride with the Ali Forney Center (twice!), the Secret KIND Farmers Market that gave away free produce (twice and one time with Padma Lakshmi, to learn more about that keep scrolling!) and a national plant-based ice cream truck tour.
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Product Project Management & Brand Partnerships
I have brought 5+ KIND products -- bars, limited-edition summer merch & KIND's first-ever whole foods box to consumers for purchase. For each product I served as its project manager, learned how to create (and stay on!) timelines and collaborate with other workstreams like production, design and finance PLUS I managed all of the marketing materials and earned media efforts.
In tandem, for the KIND Snack & Give Back bars I managed each bar's non-profit partnership (like the Ali Forney Center). Similarly, for the 2023 Secret KIND Farmers Market I secured and managed the brand's first-ever culinary partnership with Padma Lakshmi. As part of the partnership, Padma created three recipes for KIND and I worked with Padma's team to make it happen -- from bringing the delish and healthy recipes to life at KIND's NYC market to media training the icon herself!
I have discovered that I really enjoy brand partnerships and look forward to doing more of it in the future!
In tandem, for the KIND Snack & Give Back bars I managed each bar's non-profit partnership (like the Ali Forney Center). Similarly, for the 2023 Secret KIND Farmers Market I secured and managed the brand's first-ever culinary partnership with Padma Lakshmi. As part of the partnership, Padma created three recipes for KIND and I worked with Padma's team to make it happen -- from bringing the delish and healthy recipes to life at KIND's NYC market to media training the icon herself!
I have discovered that I really enjoy brand partnerships and look forward to doing more of it in the future!
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Purpose
As you can probably tell by now, everything that I do has heart and comes from my desire to make the world a better place for EVERYONE. Here are some examples --
I ADORE the Ali Forney Center, the nation's largest non-profit organization aiding LGBTQ+ homeless youth. I have learned that by using your professional skills, you can make a much bigger impact for causes you care about.
In 2020, my colleague and I accepted the Ali Forney Center's Corporate Partner of the Year award on behalf of KIND. The award means so much to me and I'm proud to be a small part of the vibrant community!
Inspired by World Central Kitchen’s work in Ukraine, I led KIND's World Central Kitchen support efforts by managing a sunflower wall in NYC paired with a $200,000 donation. Side note: I made this happen in 5 days!
In 2021, I joined KIND's DEI team for a week of mentoring students at HBCU Florida A&M University. It was such a special experience!
On a very personal note, I created busties forever, a community safe space for busty people. Busties is my baby and it has been amazing to play a small part in helping people feel seen, heard and empowered. I know a community like busties would've made a huge difference in my own physical and emotional development, and that's where my purpose comes from!
Similarly, I have performed in 'The Vagina Monologues', several times because it's a ground-breaking production that supports women & trans women.
Awards
Member of Ali Forney's Corporate Summit Committee (2021 - 2022)
Guest Speaker for Impact Relations Council (2021)
Ali Forney Center's Corporate Partner of the Year (2020)
Edelman's Eddy Award for PR Excellence (2017)
SUNY Plattsburgh's PR program keynote speaker (2017)
Outstanding Service to SUNY Plattsburgh's Admissions Office (2014)
Plattsburgh Mayor's Service Award (2014)
SUNY Plattsburgh's Phenomenal Woman Award (2013)
Guest Speaker for Impact Relations Council (2021)
Ali Forney Center's Corporate Partner of the Year (2020)
Edelman's Eddy Award for PR Excellence (2017)
SUNY Plattsburgh's PR program keynote speaker (2017)
Outstanding Service to SUNY Plattsburgh's Admissions Office (2014)
Plattsburgh Mayor's Service Award (2014)
SUNY Plattsburgh's Phenomenal Woman Award (2013)