Brand Activations, Innovation & Partnerships

I have brought to life many brand partnerships, 5+ KIND products --  special-edition bars, limited-edition merch & KIND's first-ever whole foods box to consumers for purchase -- and 5+ in-person brand experiences from pop-ups and a national plant-based ice cream tour (may have been my most delish activation to date!) to creative light installation displays.  

For all of these projects not only was I the leader dreaming up these big ideas that would drive cultural conversation and brand love, but I was also the cross-functional project manager -- leading timelines, ways of working & literally bringing the vision to life -- AND led allllll of the earned media storytelling including press releases, spokesperson media training & personally securing stories. She does it all folks!

​A snapshot of these big ideas brought to life are below...

As part of the Secret KIND Farmers Markets pop-ups (I managed three of these markets), I secured and fully managed a partnership with Padma Lakshmi.

I managed SYNERGY kombucha's partnership with Kendall Jenner for an Erewhon Smoothie creation.

Supported the hottest partnership on the planet between Agua de Kefir and Nicolandria from content and narrative consultation and securing billions of earned media impressions.

In a very timely activation, I supported the team in getting the demure TikTok star to an on-site event and secured lots of media.

Traditional Earned Media

I started my career with timeless media relations! I have 10+ years of experience pitching (check out some media clips below), managing the pitch team, approving media strategies, lists and pitches. Additionally on the traditional earned media front, I wrote all of GT's press releases from October 2024 - today, KIND's press releases from 2019 - April 2023 (you can read them here) and media trained top business spokespeople like Founders and CEOs such as Daniel Lubetzky and GT Dave, as well as celebrities like Padma Lakshmi and WNBA star, Chelsea Gray.  

This expertise has served me well as a creative producer because I can communicate with anyone, understand the creative process and ambitious goals, and bring my earned-first mindset to all ideations to make big ideas even better. 

Brand Spokesperson

I love being a brand Spokesperson! I served as a media Spokesperson for KIND 2020 - 2023, representing the brand in both print and online interviews as well as live and pre-taped broadcast interviews. For these appearances, I finalized the concepts and wrote the key messages and/or scripts. You may have seen me on social media too,  I have appeared on KIND's Instagram, TikTok  and LinkedIn. I also have vast experience presenting at company-wide and senior leadership meetings. 

In 2023, I appeared on Denver's 9 News to promote KIND's Snack & Give Back Project. You can watch the segment by clicking the above image.

Two years in a row, I served as the KIND Pride media and event spokesperson for broadcast interviews including Cheddar, New York City PIX11, NBC, ABC, CBS and Time Out New York.

I was featured in Glamour Magazine (April 2025) for my personal passion project, @bustysforever, a digital busty safe space. In the article I was quoted as a bra expert sharing my sports bra recommendation to inspire other busty women.

I was featured in Glamour Magazine (June 2025) for my personal passion project, @bustysforever, a digital busty safe space. In the article I was quoted as a busty style expert sharing my Amazon bathing suit recommendation to inspire other busty women.

Another Glamour feature! (July 2025)

Another media placement for my passion project, bustys forever.

I was featured in MSNBC's segment about NYC ice cream spots.

Purpose 

As you can probably tell by now, everything that I do has heart and comes from my desire to make the world a better place for EVERYONE. Here are some examples --

I led SYNERGY's timely fire relief support - made it happen with senior leaders in less than 24 hours -- to give back to our hometown.

I ADORE the Ali Forney Center, the nation's largest non-profit organization aiding LGBTQ+ homeless youth. I have learned that by using your professional skills, you can make a much bigger impact for causes you care about.

In 2020, my colleague and I accepted the Ali Forney Center's Corporate Partner of the Year award on behalf of KIND. The award means so much to me and I'm proud to be a small part of the vibrant community!

Inspired by World Central Kitchen’s work in Ukraine, I led KIND's World Central Kitchen support efforts by managing a sunflower wall in NYC paired with a $200,000 donation. Side note: I made this happen in 5 days!

In 2021, I joined KIND's DEI team for a week of mentoring students at HBCU Florida A&M University. It was such a special experience!

On a very personal note, I created bustys forever, a community safe space for busty people. I know a community like bustys would've made a huge difference in my own physical and emotional development, and that's where my purpose comes from.

Similarly, I have performed in 'The Vagina Monologues', several times because it's a ground-breaking production that supports women & trans women.

Awards 

Internal GT's "Woo-Hoo" award for team work and positive attitude (2024)
Member of Ali Forney's Corporate Summit Committee (2021 - 2022)
Guest Speaker for Impact Relations Council (2021)
Ali Forney Center's Corporate Partner of the Year (2020)
​Edelman's Eddy Award for PR Excellence (2017)
SUNY Plattsburgh's PR program keynote speaker (2017)
Outstanding Service to SUNY Plattsburgh's Admissions Office (2014)
Plattsburgh Mayor's Service Award (2014)
SUNY Plattsburgh's Phenomenal Woman Award (2013)