Bridgit Kasperski
  • Home
  • About
  • Work
    • Recommendations
Welcome to my magical world! I am delighted you're here to learn more about little ol' me, especially my career journey, accomplishments, and what fuels my work. 

After graduating from SUNY Plattsburgh in 2014, I moved to New York City to pursue an exciting career in PR and channel my inner Samantha Jones. My determination took me to
Edelman, the largest  PR agency in the world. During my 3+ years at Edelman, I collaborated with top brands like Chobani, Unilever, and Trojan Condoms to bring exciting stories to life from telling people to "protect their wang" with designer Alexander Wang to changing how people eat with Unilever. 

From there, I moved "in-house" and spent 5+ years at the maker of your favorite healthy & tasty snacks,  KIND Snacks. At KIND, I learned that I can make anything happen. I am most proud of creating the KIND Snack & Give Back Project, a program that has donated over $500,000 to communities in need, project managing 3 special-edition snack bars, leading all of the brand's cross-functional experiential activations and external communications from 2021 - 2023, and serving as a media brand spokesperson. 

After an awesome experience at KIND, I lived my dream of consulting full-time for health & wellness brands, most notably for GT's Living Foods, the maker of the first-ever and best-selling bottled kombucha, SYNERGY: The Real Kombucha. During this time, I provided integrated marketing and production strategies, including for New York Fashion Week activations and product launches, written media materials, and brand coverage from outlets such as Business Insider and Allure.

Thanks to a great collaboration with GT's Living Foods, I joined the company full-time in March 2025 and made the big move from NYC to LA to join the team in-person. At GT's, I
lead integrated marketing campaign concepts, project management, earned media, and top-tier brand partnerships for the company’s seven food brands.  

I can sincerely say I am good at what I do and enjoy it. I take my craft seriously and execute with everything I have, because IMO, that's the only way to do it. I love collaborating with people. I love being an empowering leader. I love getting the job done and doing it with JOY. I love challenging the status quo, being the talk of the town, and creating work that MEANS something. 

When I first created my portfolio in 2015, I wrote -
"I genuinely believe storytelling can change the world." I am proud that my career has stayed true to this belief and always will. 

Outside of my professional career, I spend a lot of time being active (I love running and walking), traveling, reading, singing (I'm in a choir!), and making the most out of life. 

I am so happy you're here! ​
​Bridgit
Copyright © 2015
  • Home
  • About
  • Work
    • Recommendations